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La franquicia Alain Afflelou estrena hoy en televisión su primera campaña de lentillas, una acción con la que invita a nuevos usuarios a probar lentes de contacto gratis durante un mes, y sin obligación de compra.
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Los consumidores podrán elegir de entre las principales marcas de lentillas hasta el 30 de abril. La oferta se extiende a: Lentillas con graduaciones existentes, lentillas desechables, e incluso en progresivas.
En esta ocasión, el propio Alain Afflelou pone la voz al spot, aunque no aparece en escena, dejando todo el protagonismo a la propia lentilla y a la mariposa, el icono de L’éphemerè, la marca propia de lentillas de la compañía.
La campaña, que se distribuirá en televisión, radio y en online, buscando a su público objetivo a través de sites femeninos.
Con esta iniciativa Alain Afflelou quiere que el consumidor conozca en primera persona y gratis, las ventajas de usar lentillas: aportan un aspecto más natural, una mejor visión (visión periférica ilimitada, mejor agudeza visual, evitan los reflejos molestos) y permiten una libertad de movimiento total.
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